• Cross-Cultural,  Ethical Storytelling

    Challenging Perceptions

    Today I want to share some humorous videos that have helped me think more deeply about cross-cultural communication. These videos are part of a campaign called “Radi-Aid,” created by the Norwegian Students’ and Academics’ Assistance fund (SAIH). The goal “is to challenge the perceptions around issues of poverty and development, to change the way fundraising campaigns communicate, and to break down dominating stereotypical representations.” The Radi-Aid website has lots of great resources and tips for how we can do a better job communicating in a more ethical way. This first video turns the “celebrity charity single” on its head. This time, instead of Europe (or America) asking for money to…